Reimagine China

Jacques Penhirin, Retail and Consumer Goods Partner in our Greater China office, spoke to CNN on Chinese consumers’ shopping frenzy during Singles Day.

Oliver Wyman partner Jacques Penhirin discusses why Chinese shoppers are buying fewer imported goods during Singles Day, the biggest annual online shopping gala in China.

Chinese consumers are expected to spend tens of billions on everything from fresh food to luxury goods during this year’s Singles’ Day online shopping festival.

A new Oliver Wyman survey finds that at this year’s Singles Day shopping festival, 86 percent of Chinese consumers are willing to spend the same as or more than last year.