Alex’s work focusses on the retail and consumer goods industries as well as the consumer-facing aspects of other sectors, notably hospitality, leisure and online services. He works primarily on corporate strategy, route to market and commercial effectiveness topics, particularly on how changing consumer behaviour affects these areas for clients
Across all topics, I’m always looking for the consumer angle and addressing that is what excites me most about our work. Knowing your end consumers and their motivations is too often overlooked but meeting and exceeding their needs is typically the key to building successful business models.
Alex holds a Masters in Chemistry from the University of Oxford, UK. He is the office leader in Shanghai and co-chairs Oliver Wyman’s Social Impact Committee for Asia-Pacific, helping to expand the firm’s contributions to our societies. He is a keen traveller and enjoys hiking, long distance running, snowboarding and scuba-diving.