He has worked extensively with retailers and consumer goods companies to help them solve many business issues, including growth strategy, pricing and promotion, supply chain, and organization challenges. He is also an expert in using advanced analytics to solve business problems, for example, applying machine learning in pricing and promotion optimization. He has provided support to a variety of organizations in their digital transformations.
“China is such a dynamic market. Chinese Consumers are becoming more savvy and more demanding than ever. New business ideas and initiatives emerge every day. I really enjoy helping clients navigates such complex dynamics and co-create innovative solutions to grow their business in China.”
Pedro holds a first-class Bachelor and a Master's degree (BA, MEng) in Electrical and Information Engineering from the University of Cambridge.