Finding The Fish In An Ocean Of Data

As everything in the auto industry – from customer needs specification to vehicle maintenance – develops a big data angle, it has become obvious that digital capabilities are the key to future value creation. But there is less certainty about how to succeed in the digital future.

Material for the next stage in the industry’s evolution is arriving in the terabytes of data generated by cars, drivers, manufacturing plants, and the entire automotive ecosystem. Players have started to consolidate oceans of data – the next step will be to go fishing. For that, they will need nets: practical, big data applications for their daily businesses. The revenue of big data and business analytics will grow from $130.1 billion in 2016 to more than $203 billion in 2020. That will mean quickly developing the capabilities and infrastructure to process and use the wealth of available data.