Perspectives on issues that are reshaping businesses, economies, and societies
Changing Consumers, New Opportunities
The COVID-19 pandemic triggered some of the most sudden changes ever in the retail and consumer goods industries. Demand for food and drinks shifted towards at-home consumption. Many of the retail and consumer sectors more affected by lockdowns and social distancing measures faced very challenging economics and had to find new ways to engage remotely with customers. These trends triggered surges in home delivery and direct-to-consumer businesses.