Lessons For Emerging Markets

Four actionable insights for retailers

We’re seeing the rise of innovation and local customization in retail.

Businesses are making the most of the new opportunities in very different, and sometimes surprising, markets.

Success may come from sharing new ideas and insights. So in this article, we present a short guide to the top lessons – with four actionable insights – for retailers entering emerging markets or looking to expand on the global stage.

Lessons For Emerging Markets


Expansion in Schwellenländer

German edition