Is your retail business like a constantly swimming shark – always making small improvements to drive consistent like-for-like sales gains?
Or is it a grizzly bear just out of hibernation – a disruptive new entrant with a format that can steal significant share from incumbents?
No business wants to be prey to these formats – retailers with low growth and lagging performance – which we characterize as salmon in this article.
Understanding and anticipating how models of growth change as a retailer matures is fundamental to the business’ ability to adapt faster and more effectively than competitors. This article talks about the winning characteristics retailers need to have at each life stage, how they evolve, and the challenges associated with some of these transitions.