Mercer's unique approach combining econometric analysis with scientific experimentation allows marketers to better communicate with their customers - and substantially raise their marketing spend. Mercer's Marketing Value Engineering platform helps clients to realize gross profit improvements of at least 5% through revenue increases or spending reductions.
-
Insights Social Justice, Financial Regulation, and The Biden Administration Social justice was a key campaign theme for President Joe Biden. There is every reason to believe this theme will be applied to financial regulation. -
Insights Making The Invisible Visible Women are still passed over for the most senior leadership roles with only one in four executives female. What's preventing progress on women in leadership? -
Insights How Caring Brands Can Rise Above COVID-19 Interview with Malina Ngai, Group COO and Asia & Europe CEO of A.S. Watson -
Journals Changing Consumers, New Opportunities We interviewed global senior retail executives for the Retail And Consumer Journal, Volume 8, on the pandemic challenges they faced and the new opportunities it provided.