Read Our Latest Thinking On Revenue Tech Strategy
Revenue Tech players are benefiting from a new wave of investment, with market capitalization quintupling between 2011 and 2018.
Revenue Tech is a growing ecosystem of technology vendors that offer innovative solutions for optimizing commercial processes, namely pricing, sales-effectiveness, and marketing. All three areas are underpinned by applications in data analytics and resources.
While Revenue Tech is at the top of agendas, we find that bussiness struggle to navigate the complex maze of products and vendors and achieve anticpated top-line and margin growth.