Frequent flier and other loyalty programs are evolving rapidly, and airlines are now vying with credit card companies for strategic control. To exploit the new economics of loyalty programs, companies must balance the competing objectives of driving repeat purchases and generating cash from partners. The key is to think of a program's rewards as a currency and tailor that currency for the most profitable customers.
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Journals Changing Consumers, New Opportunities We interviewed global senior retail executives for the Retail & Consumer Journal, Vol. 8, on the pandemic challenges they faced and the new opportunities it provided. -
Insights Is Money All That Matters? A nation’s human-capital policies must be agile and adaptable, yet effective enough to drive national-scale transformation. -
Insights Bringing Omnichannel Beauty to the Next Level Interview with Maggie Chan, Greater China Managing Director at Sephora -
Insights Turning A Crisis Into A Catalyst For Change Ferran Reverter Planet is Chief Executive Officer of the MediaMarktSaturn Retail Group, Europe’s leading consumer electronics retailer.