It would be a mistake, however, to think that merely meeting those challenges will be enough to guarantee long-term success. The trends that are affecting nonfood retail – most notably the rise of online shopping – are only just beginning to impact food. Consumers report that digital retailers can offer better value and more convenience than a brick-and-mortar experience. Even the most casual observer of the industry could cite aggressive moves by the largest players in this space. Current trends would suggest between 5 percent and 10 percent of sales will be conducted online by 2030. The demand, however, is much greater.
Retailers who do not sufficiently meet the challenges identified in our Emerging Issues article will struggle to thrive – or will go under.