The era of the intelligent distributor is characterized by adaptation to digital forces and other market dynamics.
Leading companies are using digital proactively to innovate, as opposed to struggling reactively to keep up. They are changing from an inside out mentality to an outside-in approach, with improved, intense relationships with suppliers and customers.
The purpose of this report is to bring you the perspectives that emerged from an extensive survey of CEOs and executives at wholesale and distribution companies. Based on their responses, we offer four observations on how distribution is changing and five critical actions for companies to consider in the year ahead.
