This article first appeared in The Telegraph on March 22, 2018.
What does the future of business look like? How about the future of innovation? What’s the true importance of data insight in strategy—and how can we best harness those insights? Why do businesses so often fail to do the right things with exciting new technologies?
Nick Elsom and Kent Valentine, both Directors at Draw, sat down with Alastair Greener at The Telegraph to discuss these topics and more. Their conversation was recorded as part of The Telegraph’s Business Reporter Studio Debate series, and you can see some of the highlights below.
You would imagine that most companies would be all over understanding their customers' wants, and yet, in most cases, they are secondary to systems, infrastructure, and technology.