Automotive suppliers are facing increasingly fierce challenges when it comes to their R&D.
One of those challenges is the rising pressure from vehicle manufacturers to cut prices, which reduces the ability of supplier to invest in R&D. To meet these challenges, suppliers must shift their focus from projects to products and leverage standardization to help free up the resources required to invest in future technologies. To achieve this, however, suppliers will need to be more selective commercially and better aligned with automakers.
Circle of Demands
Suppliers need to break away from the cycle of demands and focus on investing in new areas of opportunity