An unrealized opportunity for non-urban mobility

New mobility concepts are established almost daily. Services such as car-sharing are already common in most big cities, where high population density helps make them attractive. The same cannot be said for non-urban areas. There is a huge untapped opportunity for non-urban mobility.

When population density is taken into account, 30 percent of Germany – about 24 million people – currently don’t have access to car-sharing schemes and other non-traditional mobility services. The U.S. population outside this scope is 60 million people. By using existing knowledge and the current infrastructure, mobility service providers can tap into this attractive value space by adapting their offer structures.

Non-urban Mobility Solutions

The untapped opportunity in Germany and the U.S

Source: German federal institute for construction, municipal and city research, Oliver Wyman analysis

An unrealized opportunity for non-urban mobility