Insights

Shooting in the Dark?

U.S. utilities waste hundreds of millions of dollars a year on inefficient energy efficiency programs. Some utilities spend three or four times as much as their peers for every megawatt of energy efficiency they achieve. How can utilities boost the metabolism of their energy efficiency dollars?

In this paper, we explore how a company can move beyond one-size-fits-all efficiency programs that, over time, lose their punch. By mining data it already possesses, a utility can create fresh programs that attract, educate and reform the least energy efficient customers. 

Shooting in the Dark?


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