Smarter Ways To Acquire And Retain Customers

Subscriber acquisition and retention costs are the largest controllable operating expense for most operators. In spite of major efforts, however, many companies have failed to make a sustained long-term reduction without harming their acquisition and churn performance.

We have seen the best operators make bold moves to overhaul their investment models or achieve step changes in their customer-investment management capabilities. These leading operators have succeeded in reducing their customer investment budgets by 10-20% without harming their acquisition, base margin or churn performance.

Such results don’t necessarily require multi-year, corporate-wide initiatives; in fact, significant value can be attained within four to six months.

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Smarter Ways To Acquire And Retain Customers