Unisex Pricing in Life Insurance

What will unisex pricing mean for the life insurance industry?

In this short 2011 article we look at the measures insurers can take to replace the discriminatory power that has to date been provided by gender, and ask how the industry will ultimately be reconfigured by the ECJ ruling.

Put simply, we believe that behavioural, and potentially genetic, factors will be able to take up some of the “slack” created by the elimination of gender, and that insurers that can rapidly interpret such data and adapt their underwriting capabilities will be the beneficiaries of the ECJ ruling.

Unisex Pricing in Life Insurance