COVID-19 has dramatically changed customer behavior in many ways. Oliver Wyman conducted two surveys over March and April to see how consumers globally have changed their shopping habits and whether they plan to continue those changes as things normalize. Additionally, we leveraged social media trends, including Twitter and Google, to understand how customer shopping behaviors have changed as a result of the COVID-19 outbreak. By analyzing thousands of tweets in six countries (US, UK, Italy, Germany, and France) from April 1st to 26th we were able to pull out and explore some of the trends.
Following are some of the top insights in each country. To learn more about the global results, click here.