Making Payments Work For You: How Merchants Can Optimize Payments For Growth

Today more than ever, an integrated and seamless payments experience is critical to enhance customer shopping journeys, strengthen relationships, and drive growth. However, merchants’ approaches to their payments strategies vary significantly. This is largely due to the rapid evolution of consumer preferences, shopping trends, payment form factors, and the underlying infrastructure – all of which lead to increasing complexity.

Payments has been undergoing significant transformation in recent years – from being viewed simply as a cost of doing business, to becoming a key enabler of an integrated and seamless shopping experience. Leading merchants such as Starbucks and Amazon have made significant investments to refine their payments strategy and are shaping the future of shopping through an integrated, streamlined payment experience.

Payments can be a key lever for merchants to increase revenues and grow business overall, while also enabling them to reduce operating costs. In our paper, Making Payments Work For You: How Merchants Can Optimize Payments For Growth, we highlight why the time to address key questions for merchants is now – whether it is to optimize costs, enhance customer experience, or drive growth and revenue.