A key to excellence for manufacturers has been their focus on reliability, incremental improvements, and close relationships with customers. However, the next era of competition will be digital, and that will entail change in everything from sales team management to designing products.
Manufacturers will sell solutions, not just products. Development will be carried out by agile, risk‑taking teams. And managers will have to trust data and analytics, where once they relied on people. To succeed in the new age, manufacturers will need to step out of their comfort zones to learn new habits, acquire new talent, and implement organizational transformation.
The Digital Wheel
How digital plans and digital capabilities interact
