Seizing this opportunity can be a triple win: consumers who want to make conscientious purchasing and investment decisions get the financial tools they need; banks evolve new profit streams while strengthening loyalties and broadening their customer base; and the world gets much needed support in the collective effort towards a more sustainable future.
In our new report, Meeting Consumer Demand for a Better World we present five product ideas that banks could offer to seize this triple-win opportunity by catering to the growing demographic of conscientious consumers. We hope the ideas discussed in this report lead to financial innovation that drives positive and social environmental change while creating new business opportunities for the financial services industry.
Ege Gurdeniz – Engagement Manager in the Americas Finance & Risk and Public Policy Practice
Mark Ames – Partner in the Americas Finance & Risk and Public Policy Practice