The New World of Bancassurance

Pre-crisis insurers in Europe were making a growing portion of their sales through third party banks. Some of this sales growth owed to distribution efficiency, but most of it was facilitated by banks' ability to encourage deposit base migration into single premium investments.

The financial crisis, new Basel III rules and increased focus on term deposits as a source of funding mean this model is no longer viable. 

In this Point of View, The New World of Bancassurance, we look at five changes to the now standard model that will help Bancassurance in Europe adapt in order to survive in the new environment.

The New World of Bancassurance