Insights

Purchasing: key value driver in the global marketplace

After experiencing a relatively moderate slowdown during the crisis year of 2009, the world’s agricultural equipment industry has regained is growth-producing strength.

The VDMA estimates that global production and market volume reached €65 billion in 2010, slightly below the level of €68.5 billion reached in the pre-crisis year of 2008. This figure is expected to climb to €71.7 billion in 2011, representing an annual growth rate of nearly 10 percent.

Purchasing: key value driver in the global marketplace


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