Over the past few years, the insurance savings and pensions market has seen an influx of innovative products which have been predicted by some to replace Traditional insurance savings products across Europe.
However, in all but a few isolated market segments, this has not been the case. But the ongoing impact of the financial crisis and Solvency II will inevitably cause Traditional products to decline, and other asset protection products will clamour to take their place in Europe.
The question is what will replace traditional products, and will insurers be ready for the change?
