One point is already crystal clear. Technology alone will not be the only factor determining of future customer priorities as well as the related product and, above all, service ranges will play a major role, too. Technological advances achieved in high-voltage batteries, power electronics and e-equipment as well as their system integration are indeed important issues. On their own, though, these advances will not be enough to achieve successful market penetration.
As the discussion about the technical issues related to electric mobility continues the question about the marketing the new drive system is moving to the forefront.