The Roaming Tsunami

Roaming will radically change in Europe first, and in most countries after that.

This disruption will have deep consequences for operators. The roaming disruption could become a tsunami sweeping the whole industry by making price differences between countries visible and potentially challenging operators’ customer ownership in the domestic business as well.

Based on our findings in the report, operators must assume that disruption in the roaming market will not only change the roaming business itself but will also have the potential to change the dynamics of competition in local markets. Operators will have to change every detail of their roaming business design to be profitable in this new context.

The Roaming Tsunami