Connected Cars Ensure a Head Start in Customer Retention

Analysis of the global after-sales business.

The fight for customers is entering a new round in the lucrative after-sales business. The ever stronger trend to complete vehicle networking presents a major opportunity for all automotive manufacturers to keep pace with independent providers in the highly competitive environment, and to retain vehicle users even after the warranty period has ended.

However, this not only requires the large-scale introduction of basic vehicle networking and, subsequently, the integration of specific additional services, but also the creation of an appropriate infrastructure by establishing monitoring systems and call centers. In this way, OEMs will be able to proactively offer their customers attractive and individualized services at competitive prices. If OEMs now go full throttle and systematically exploit the advantages of vehicle networking, they will quickly leave independent providers in their wake.

Connected Cars Ensure a Head Start in Customer Retention