Automakers In A Digital World

The automotive industry has been at the forefront of technological innovation for years, but established vehicle manufacturers face increasing competition from powerful digital players with deep pockets and proven business models. New technologies as well as digital and mobility services are evolving rapidly. The digital evolution is affecting key links in the value chain and thus the entire business of automakers.

To provide deeper insights, our new article series “Automakers in a Digital World” highlights key trends by focusing on major functional areas that are facing a strong necessity for fundamental change in order to successfully meet the challenges of the future.