Getting Fresh

Lessons from the global leaders in fresh food

Fresh food is at the heart of grocery retail: a compelling fresh food offer is central to any successful, differentiated proposition.

At the same time, it presents a complex challenge, requiring a coherent strategy “from field to fork”, in which sourcing, handling, distribution, visual merchandising, and service are aligned to deliver maximum customer appeal and attractive economics. Different retailers have adopted very different approaches – but what is most effective?

Getting Fresh