The Discounter Threat

A conversation on front-line retail strategy

In this discussion with Roland Berner, former SVP of Strategy at REWE Group in Germany, we critique the strategies hard discounters are applying to their businesses and identify the opportunities for traditional grocery retailers to resist the threat and grow their business.

We answer such questions as:

  • How will the discounter evolution play out in new markets?
  • What mistakes do established retailers make in competing with the discounters?
  • How can established grocery retailers best combat the threat from discounters?
  • How are discounters and online formats changing the landscape of grocery retail?

The Discounter Threat

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