Although, to some extent, Western companies are also active in emerging geographies, they are still strongly focused on their own niche. Moreover, they are neither aggressive nor fast enough in implementing their growth targets. If they want to keep pace, Western manufacturers must adapt their global location networks and product portfolios. In addition, a massive wave of consolidation will hit the construction equipment industry in the future. Up to 50 percent of all construction equipment manufacturers will lose their independence over the next two decades. Western companies urgently need to take action. These are the findings of Oliver Wyman’s analysis of “Chinese Companies Set the Pace.”
Chinese companies are increasingly dominating the global construction equipment industry. They are ideally positioned for the world market and, in particular, the emerging markets of the future, and are resolutely continuing down their growth path. They possess something that is of paramount importance in the new markets – a robust, technically simple and affordable product that allows do-it-yourself repair.