Guaranteeing Satisfaction

Investing to win customers and grow market share.

In the past, sales growth in retail came from developing an effective store concept and rolling it out across hundreds of locations. But many retail sectors have become saturated, and sales growth now comes through winning a series of intense local battles with tough competitors: it is as much about finding new ways to satisfy customers as finding sites for new stores.

This article explains how retailers can better understand what customers want, and invest to serve them better than the competition.

Guaranteeing Satisfaction

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