The manufacturers of commercial vehicles have a truckful of challenges to overcome, a new study by Oliver Wyman has found. Sustainable profitability improvements in uncertain business times, the advance of globalization, environmentally conscious trucks and innovative vehicle connectivity – the business agenda of the industry’s CEOs is chock full of critical issues that they must tackle in years to come.
If they intend to bypass the economic and sovereign-debt crisis and tap the immense potential of markets in the future, these top executives will have to take a number of steps, according to the study, “Commercial Vehicles 2020: Going Green, Growing Global.” They must systematically turn economies of scale into profits, conquer new markets by applying an emerging market strategy 2.0, fuel the development of alternative drive systems for “green” commercial vehicles and achieve a leading position with the connected truck. At the same time, they must produce added value for customers by offering high-quality, differentiated services in established markets and form a strong, long-range relationship with them in the process, the study adds.
