ContextPromotional planning is a critical process for retailers. Many struggle to get a coherent view across all the activity that is being run, often with a poor handle of forecasted performance.
Our promotions tool is a standard, high-quality, supportable web tool intended to create a basis for almost any promotional optimization or promotional management solution used by our clients. Our state of the art analytics provide robust forecasting of performance and guides users to optimize their plans. With embedded workflow to coordinate the promotional plan across departments our promotional planning tool also improve process adherence and reduces rework.
Profitability improvements range from 50-250 bps margin uplift amongst clients.