By Terry Stone
This article first appeared in The Dallas Morning News on December 27.
When Geraldine Ferraro ran for vice president in 1984, I was in high school. When Sarah Palin ran 24 years later, I was a partner at management consulting firm Oliver Wyman, raising toddlers.
Today, I am managing partner of the health care business at Oliver Wyman and chair of diversity and inclusion. I could not be happier to see Kamala Harris become the first woman finally elected vice president of the United States. I also believe it should not have taken us this long. So how do we capitalize on this moment and drive more progress, especially in business?
Every C-suite executive says inclusion and diversity are priorities. America’s workforce is filled with accomplished women. However, women are still passed over for the most senior leadership roles. Women represent as much as 50% of corporate employees, but only 7% of the chief executive officers of Fortune 500 companies are women and only 1 in 3 are in senior management roles, according to research from Grant Thornton.
Something is getting in our way.
Oliver Wyman researchers spoke with more than 160 senior female leaders in business and surveyed more than 300 male and female executives on the gender leadership gap. We found that while men and women appear to be playing the same game, we have different interpretations of the rules. No wonder, then, that there is so much frustration, and that women are losing.
Rule 1: Know what makes a great leader
Men and women agree that confidence is an essential leadership trait. Unfortunately, the agreement ends there. Beyond that, women valued collaboration and team empowerment while men favored directness and decisiveness. No surprise, then, that when men want to fill a senior role, their implicit views on what makes a great leader mean they rarely see a woman candidate as fitting the mold.
Rule 2: Know what gets you promoted
Women rank being “results-driven” as No. 3 in the top keys to promotion. Men rank it No. 10. Does this mean men do not care about results? No. But it does mean that men and women focus on different priorities.
We found that men spend more time on networking than women, who often describe “networking for networking’s sake” as unappealing and not something they focus on. As a result, men end up with more sponsors than women.
Rule 3: Know how to be likeable
As a society, we tend to expect different behaviors of women versus men. At the same time, Rule No. 1 says senior leadership positions go to the direct and decisive. The dilemma is that these qualities run directly counter to what society often expects from women.
The result? Direct and decisive look good on a man, but the same behavior on a woman is often seen as bossy and abrasive. So if leaders are supposed to be direct and decisive, women seem to be out of luck. They feel trapped; either they can be seen as not direct and decisive enough to make great leaders or as too bossy and abrasive to be likeable. That is a game that women are bound to lose — and so they do, all too frequently.
What can you do in your organization to make a difference and accelerate progress?
1. Make the invisible visible: Get curious about these hidden assumptions and behaviors and challenge your leadership teams to do the same. Once you understand how and where these unconscious biases hijack your best efforts, you can do something about them.
2. Sponsorship, the great equalizer: Everyone who gets to senior leadership had sponsors who made a difference. Sponsors are more than mentors because they lend their own personal credibility and advocate for those they sponsor.
Sponsors are even more critical for women because their advocacy levels the playing field by effectively neutralizing unconscious biases. They also help women navigate and avoid pitfalls that result from the different assumptions we have about what is required for success and the path to senior leadership.
Do you want to ensure your daughters or granddaughters don’t face this same situation in another 20 years? If so, get curious and work to understand the biases we all have, and how they impact your organization.
Look at your inner circle at work, the people you go to first. Is it diverse? How many are women versus men? Now is the time to step up. Use your personal power within your organization to look at the challenge differently and start to create some breakthroughs.
Terry Stone is a managing partner at Oliver Wyman in Dallas. She wrote this column for The Dallas Morning News.