Insights

Long Term Care Planning Survey

A collaboration with Ice Floe Consulting

In collaboration with Ice Floe Consulting, Oliver Wyman is pleased to share the results of the Who is Selling What? To Whom How & Why? agent and advisor survey conducted this past fall.

One of the most persistent mysteries in the insurance industry is what motivates agents and advisors to discuss long-term care planning with prospects and clients. Our survey results shed light on this topic and illuminate what factors are most relevant in selling long-term care insurance to consumers.   We learned the best practices employed by over 600 agents and advisors across the industry regarding long-term care planning discussions with consumers.  The results of this survey bring us one step closer to closing this insurance gap.

To receive a copy of the full joint survey report, please sign up below.

Long Term Care Planning Survey


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