Tactics For Tough Times

New sources of value in retail.

In 2012, the pressure on retailers in mature markets will be more intense than ever – and to meet their financial targets, most will need to find ways of rapidly improving their performance.

But many short-term tactics can inflict serious long-term damage on a retailer’s brand and strategic position. This note describes some of the challenges of managing performance in a particularly tough trading environment, and highlights four safe sources of short-term value.

Tactics For Tough Times

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