Ruptures technologiques, mutations rapides de la demande, croissance externe, stagnation ou perte de rentabilite : pressees d'ameliorer leurs performances et leurs resultats, nombre d'entreprises investissent massivement dans de grands programmes de transformation aux objectifs ambitieux. Mais la mise en oeuvre est plus delicate qu'il n'y parait et les obstacles a franchir, multiples. Aussi, en revisitant les differentes composantes du modele de l'entreprise et en respectant certaines regles se donne-t-on toutes les chances de mener a bien de tels programmes…
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Read MoreJournals Changing Consumers, New Opportunities We interviewed global senior retail executives for the Retail And Consumer Journal, Volume 8, on the pandemic challenges they faced and the new opportunities it provided. -
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