Overview
South by Southwest (SXSW) London is a dynamic, multidisciplinary festival that brings together the best of film, music, technology, and emerging culture to showcase creative innovation and spark cross-sector conversation. This year’s program covers topics including AI and emerging tech, creative industries and entertainment, sustainability and climate action, and the future of work and cities — designed for founders, creators, cultural leaders, policymakers, investors, and senior executives who want to explore how creativity and technology intersect to shape business and society.
We are proud to host a panel on agentic AI on June 4, followed by a Chief Commercial Officer (CCO) community dinner. Discover more about the dinner.
Agenda
June 4, 12:20-13:00 pm BST
Christ Church Spitalfields| Commercial St, London E1 6LY
The agent has entered the store: how agentic AI is reshaping commerce
As commerce races toward a new frontier, agentic AI is shifting the landscape from traditional digital assistance to fully autonomous AI systems capable of planning, deciding, and executing customer journeys end-to-end. This evolution is rewriting how industries, including financial services, technology, consumer goods, and travel, engage with their customers. Join senior leaders from across sectors for an insightful discussion moderated by Adrian Oest, partner in Retail and Business Banking and Digital Practices at Oliver Wyman.
- Assistance economy: AI agents orchestrate complex purchases and tasks, enabling direct, frictionless journeys that leapfrog traditional checkouts.
- Adaptive customer experiences: Real-time agentic insights dynamically personalize every touchpoint, making marketing, onboarding, and loyalty hyper-relevant for each individual.
- Agentic twins: Imagine digital counterparts securely empowered to manage customer data, permissions, and even financial decisions, revolutionizing speed and autonomy in consumer choice.
With practical examples from financial services, tech, travel, and consumer goods, panelists will debate how today’s businesses are responding to these seismic shifts in consumer expectations and what it means for the future of commerce.
Moderator: Adrian Oest, partner in Retail and Business Banking and Digital Practices at Oliver Wyman
Speakers: Andy Fishburn, CEO, Virgin StartUp; Alessandra Bosco, director brand e-commerce, 11teamsports Group; Daniele Bernardi, co-founder and CEO, Toolhouse; Bouchra Kaabouz, SVP commercial strategy, Offers and Communication, Air-France KLM Group
Meet the team
