Overview
TOURISE, took place on November 11—13, 2025, at the King Abdulaziz International Conference Center in Riyadh, and convened visionaries from the government, business, investment, tourism, and technology sectors to explore tourism development and innovative industry practices. This inaugural event served as a platform to drive bold ideas that help build a tourism sector that is sustainable, equitable, and future-focused.
We were proud to be a knowledge partner of TOURISE 2025.
Session
November 11, 2:30 p.m.—3:30 p.m. AST
When The World Comes Calling: Transforming Mega Events Into Lasting Momentum
From Expo cities to sporting capitals, mega events serve as powerful catalysts for transformation, extending beyond the realm of tourism. These events blend travel, infrastructure, and legacy to foster sustained growth while reshaping national identity, innovation, and connectivity.
We were proud to host an exclusive roundtable discussing how mega events can inspire sustainable growth and deliver lasting impact.
The session covered:
- Redefining travel and tourism: Exploring how mega events have shifted travel calendars beyond traditional attractions.
- Showcasing unique offerings: Strategies for countries to highlight their distinct offerings during global events.
- Defining post-event success: Identifying what success looks like after major events, with an emphasis on sustainability, community benefits, and encouraging repeat visits.
Meet The Team
