Sport Can Be a GDP Growth Factor In Africa
February 29, 2024
Our data estimates that the current sports market in Africa is worth more than US$12 billion but could reach over US$20 billion by 2035.
Tony Simpson, Partner, and Sports Industry Lead, uncovers the untapped potential of sports as a driver for economic growth on the continent, with Jeremy Maggs on Moneyweb@Midday.
Together with Paul Calvey, Partner and Market Leader for South Africa, Tony covers this topic and the opportunities ahead for Africa in an opinion piece featured in BusinessLIVE.
Read the full article, here.