Millennials and baby boomers account for about half the US population. But as health consumers, they have little in common. This infographic compares their wants and concerns.
Oliver Wyman Health
2 min read
Table of Contents
What Healthcare’s 'Go-to-Brands' Have in Common
Go-to brands address society's challenges and pull us into a company's inner world. For these brands, value dictates progress.
Don't Lose Sight of Consumer Engagement
Pharma companies and providers in search of better solutions must look to the patient experience for answers.
Healthcare’s New Front Door? Gyms.
Imagine a world where fitness and providers work together to help consumers take more responsibility over their daily health decisions.
Healthcare Cost Transparency: Tipping Toward Strategic Imperative
We asked in our November 2014 white paper Getting Ready for Price Transparency if this year would be the tipping point for healthcare transparency. It certainly seems that it's going that way. Oliver Wyman's Tomas Mikuckis highlights a number of examples across sectors that show how payers, regulators - and even a few providers - are jumping on the transparency bandwagon.
