// . //  Insights //  How Generative AI's Rapid Rise Impacts Job Transformation

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I think we have the opportunity with some of the technologies that we’re seeing come up to fundamentally change the way that we serve consumers
Lisa Quest, Partner, Head of UK and Ireland, Co-head of Government and Public Institutions Practice Europe, Oliver Wyman

Explore how generative artificial intelligence (AI) is transforming jobs across industries, switching people’s primary focus at work. This ranges from transforming everyday activities to fostering a more inclusive world.

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Sian Townson
Over the next two to three years, I see AI becoming much more widely accepted, much more common, and also seeing generative AI start to transform jobs. So not replacing people, but switching them from being writers to being editors, actually allowing people to do the more value added part of the tasks and automating the aspects that aren't interesting to people.

Spencer Kelly
I think generative AI has taken everyone by surprise. I think the experts are saying we shouldn't have been here for another 10 years yet. And, and yet here we are. So I think it's going to affect the creative industries in a way that we did not think was gonna happen for quite a while yet.

Lisa Quest
I think we have the opportunity with some of the technologies that we're seeing come up to fundamentally change the way that we serve consumers to have a huge impact on things like financial literacy, financial inclusion, and to create a world that is genuinely more equal.