Right side, left side — In this episode, we dive into how insurers can use behavioral science to improve customer interactions and their organization's pricing, sales and marketing.
On this episode, Paul Ricard sits down with Wei Ke, a partner based in Oliver Wyman’s New York office, affiliated with both our Pricing, Sales, and Marketing Practice and our Retail and Business Banking Practice. Together they discuss how behavioral science can help insurers improve decision making and build stronger customer experiences in the age of acceleration. Wei offers ways insurers can maximize value for their customers, simplify messaging, and design new insurance products and offerings. We dive into behavioral science and the intersection of pricing, sales, and marketing. He also shares best practices and learnings across industries to improve commercial outcomes.
Reinventing Insurance Podcast
Our Reinventing Insurance podcast explores best practices for taking a CustomerFirst approach to innovation within Insurance. Throughout this series, host Paul Ricard discusses lessons, challenges, and new ways of working with guests who will share their first-hand experiences.
Our podcast host
Paul Ricard is a partner in Oliver Wyman’s Financial Services, Insurance and Asset Management and Digital practices. Paul works closely with businesses to reinvent their strategies, products, and services — and to fuel top-line growth opportunities. Paul specializes in advising leaders on large-scale digital transformation programs, greenfield business design, and digital operating model development. He is also the CustomerFirst platform lead for Insurance and Asset Management, working collaboratively with clients to develop novel value propositions rooted in customer needs. He is actively connected with the Insurtech and Fintech communities, and has facilitated strong partnerships between incumbents and Fintech/Insurtech players.
Wei Ke is a partner based in Oliver Wyman’s New York office, affiliated with both our Pricing, Sales, and Marketing Practice and our Retail and Business Banking Practice. Wei has over 15 years of consulting experience advising leading financial institutions, software and data service providers, retailers, and travel operators worldwide on product innovation, pricing strategy, marketing, and promotional tactics, customer value management, and digital sales effectiveness.
More from the Reinventing Insurance podcast collection
On Episode 8, Paul Ricard sits down with Gaurav Garg, Oliver Wyman's Global Head of Property & Casualty insurance and former C-Suite executive. Together they discuss the insurance industry's current and upcoming changes, and the various ways incumbents and challengers are approaching the age of acceleration. Gaurav provides his perspectives on how incumbents and challengers can play to their strengths and maximize their opportunities.
On Episode 7, we talk tech and insurance. Paul Ricard is joined by Alex Lyall and Justin Kahn, leaders of Oliver Wyman's Fulcrum technology. We take a deep dive into industry trends, greenfield considerations, and the key ingredients to a successful legacy transformation. Plus, how incumbents can leverage their strengths and get unstuck when it comes to building a modern tech stack. And we learn how Fulcrum's proprietary tooling and intelligence is helping life insurers solve their most pressing and complex infrastructure challenges. View more from our Reinventing Insurance Podcast collection.