// . //  Carbon Neutral Consumer //  Dr. Wolfgang Lippert

Fast forward to the year 2030: What were your key products or services that made Google a champion in helping B2C customers to reduce their carbon footprint?

By 2030 Google is aiming to provide all products/services with 24/7 carbon-free energy.

Google will continue to help and enable partners to build sustainable ecosystems, e.g. allowing consumers to live in smarter homes connected to EV infrastructure and integrated into smart cities. Google will continue to contribute innovation to open source, enabling others to offer sustainable products/services.

How important are sustainable product and service offerings to attract B2C customers in the future?

In the future, sustainable products/services will be critical as global climate change will be visible everywhere in daily life. The shift in consumer awareness towards sustainability, which has already begun, will accelerate and thus generate large demand (‘pull’) for sustainable products/services. Governments around the globe will continue to create new regulations and policies thus incentivizing (‘push’) more sustainable products/services.

Why do non-traditional energy companies / utilities play a key role in helping B2C customers reduce their CO2 footprint?

Unbundling, digitalization, decarbonization and decentralization create ‘Prosumers’. These ‘Prosumers’ are lowering their individual as well as the CO2 footprint of others based on new micro-services and products. A new speed of innovation is brought to the energy sector by many formerly adjacent or disconnected industries like transport, technology, construction and others – now collaborating and forming a new ‘Energy Value Network’.