Overview
As the leading platform for food and beverage industry players, The Saudi Food Show united participants from around the globe to showcase the latest trends, advancements, and opportunities.
The 2025 conference, held from May 12 to 14 at the Riyadh Front Exhibition and Conference Center, highlighted the Saudi Arabian government’s commitment to food security, economic diversification, and sustainability. This event provided a platform for industry leaders, buyers, and investors to discover forward-thinking technologies, in line with Saudi Vision 2030.
We at Oliver Wyman were proud to be a knowledge partner of the 2025 edition.
Our Session
May 13, 7:35 p.m.—8:05 p.m. GST
The Rise of Health and Wellness in the Middle East and Africa
The Middle East and Africa (MEA) can gain valuable insights from the evolved health and wellness trends observed in Europe. This session covered the critical role that governments play in establishing standards and regulations that promote healthy consumer lifestyles, highlighting how manufacturers have adapted to shifting consumer needs, showcasing innovative strategies that can respond to these changes. By examining the lessons learned thus far, businesses in MEA can continue to be innovative and thrive amidst the growing global demands for health and wellness, ensuring they meet the expectations of today's health-conscious consumers.
Moderator: Alexander Pöhl, partner, Oliver Wyman
Speakers: Randa Habib, Head, Regulatory and Scientific Affairs, IFFCO; Abdelatif Sourba, CEO, Nutrition and Diet Center; Mr. Ali Jaber, Research & Development Director, AlSafi Danone
