Art has the power to heal, inspire, and connect, and Finnish organization Kukunori brings this to life by creating spaces that foster well-being, community, and purpose. For over 12 years, Kukunori has led the way in enhancing service design, promoting functional, diagnosis-free environments. These spaces encourage individuals to share their passions, skills, and knowledge, helping them look beyond their illness and build a sense of belonging. Through its initiatives across Finland and internationally, Kukunori has touched many lives, offering tools that promote mental well-being and community connection. In addition to its initiatives, Kukunori provides a well-being evaluation tool for organizations of all sizes and works with various networks to expand its impact. Its mission is simple yet powerful: to create spaces where people can thrive without being defined by their diagnoses and extend this reach globally.

We partnered with Kukunori over four weeks to design a growth strategy that would support their mission and expand their global impact. The goal was for Kukunori to become a self-sustaining platform, reaching and supporting people worldwide. To achieve this, we developed a pricing strategy to ensure financial independence and generate sustainable funding. At the same time, we created a roadmap for international expansion, helping Kukunori identify the best opportunities for growth and providing clear guidance for global outreach.

We also helped create a pitch deck to strengthen Kukunori’s network and pursue external funding. Throughout our collaboration, we worked together to clearly define Kukunori’s current state and shape an inspiring vision for the future.

Kukunori valued our strategic advice, finding the workshops intellectually stimulating and expressing enthusiasm to implement the ideas. Our work helped clarify their business proposition, design a comprehensive vision, and develop an actionable plan to achieve it. The strategy focused on creating a solid sales plan for financial independence and a clear path for international growth, ensuring Kukunori can continue its positive impact on a global scale.