Social Impact

Ma’an’s New Approach To Elevate Social Enterprises

Ma’an, the Authority of Social Contribution in Abu Dhabi, brings together the government, private sector, and civil society to help drive social innovation and build a culture of social contribution and participation. Ma’an aims to support and accelerate the growth of the third sector, creating meaningful opportunities for not-for-profit organizations and social enterprises to contribute to the development of strong, active and connected communities.

It’s engagements like the one with Ma’an that truly make a difference in a consultant’s career. A unique opportunity to plug into the local society and give back by leveraging our consulting expertise and experience. It is very refreshing and deeply satisfying to partner with driven/ambitious young organizations like Ma’an to drive development in a country that we owe so much to
Mark Kremers, Partner

With its establishment in 2019, Ma’an launched its Ma’an Social Incubator and Accelerator program targeting social enterprises and offering mentorship and training services. Oliver Wyman was engaged to enhance Ma’an’s service offering, by designing a comprehensive mentorship and training framework for socially driven start-ups. During the process of developing the new approach, Ma’an and Oliver Wyman engaged with the social enterprises in a design thinking activity to ensure the capture of their ideas and insights, and to make sure that the new approach will fulfill their development and growth needs. On describing the experience working with Ma'an, team members Eleonora Piccinini Perugini and Amal Khatib shared,  “We are beyond grateful for the extraordinary opportunity to contribute to nurturing social innovation in the Abu Dhabi ecosystem.”

We are excited to be assisting Ma’an with delivering ambitious and tangible social impact. We, as Oliver Wyman, believe in supporting programs that contribute to social improvement — and myself as an Emirati feel fortunate to be a part of these endeavors
Adel Alfalasi, Principal & Abu Dhabi Office leader

Oliver Wyman worked with Ma’an to solidify Ma’an’s value proposition and strengthen its role as a pioneer and influencer in the social sector. The new mentorship and training framework enables start-ups to grow their knowledge and skills on key topics, as well as receive guidance and support to overcome challenges. When reflecting on this important project, Anshu Vats, Global Leader of Oliver Wyman’s Public Sector and Policy Practice, stated "the Oliver Wyman team are proud to contribute to social engagement and development that enables accelerated economic development and growth of Abu Dhabi. Abu Dhabi leadership's vision is all encompassing and holistic, and the Oliver Wyman team are proud to be able to assist in developing this vision by progressing Ma'an’s goals."

The Ma’an Social Incubator and Accelerator program is an integral pillar at Ma’an, providing a unique opportunity for social entrepreneurs to bring their business ideas to life that will help address some of the key social challenges that are being faced today in Abu Dhabi
Faisal Alhmoudi, Executive Director of Incubation and Social Contracting, Ma’an