Mobility Funding Drops 16% In 2025, With European Firms And Ride-Hailing Leading Amid Uncertainty
September 05, 2025
Munich, September 5, 2025 – Oliver Wyman, a global management consulting firm and a business of Marsh McLennan (NYSE: MMC), has revealed today that funding for mobility-related companies is expected to decline by approximately 16% compared to 2024 levels. In the first half of 2025, investments totaled USD 22.8 billion, compared to USD 55.3 billion invested throughout 2024. If this trend continues, projections suggest that funding for the full year will be similar to the USD 45.4 billion invested in 2023.
This mid-year update of Oliver Wyman’s annual Mobility Investment Radar highlights that in the first half of 2025, European firms demonstrated resilience, securing USD 4.7 billion in funding, compared to USD 6.8 billion in the prior year. The mobility segment – primarily ride-hailing platforms and other mobility service providers – reached USD 8.2 billion year-to-date, down from USD 12.2 billion in 2024. Meanwhile, the sales and aftersales segments attracted USD 4.2 billion, reflecting a solid performance relative to USD 4.8 billion in 2024. Notably, the average deal size in Europe has increased 1.3 times year-to-date, reaching USD 51.3 million from USD 39.1 million last year. Key sectors include subscription services and EV charging providers, which collectively raised over USD 2 billion.
In contrast, the Americas are experiencing a pronounced decline in funding during the same period. Total investments amount to approximately USD 10.8 billion – roughly one-third of the USD 30.3 billion raised in 2024. Funding for the connectivity and self-driving segments has contracted sharply, from USD 18.6 billion in 2024 to USD 3.0 billion in 2025. The region’s funding rounds are about USD 30 million lower on average, reflecting heightened geopolitical uncertainties and market caution. Key contributors from 2024, which raised around USD 13 billion, have yet to secure additional funding in 2025.
Overall, the average deal size has declined to USD 63.6 million in 2025 from USD 71.3 million in 2024, though it remains higher than in 2022 and 2023. The trend underscores a cautious investment environment, with Europe maintaining relatively higher deal sizes compared to the Americas. Funding for ride-hailing and mobility services reached USD 8.2 billion year-to-date, driven by large rounds across Europe, the Americas, and APAC. In China, total investments for the first half of 2025 stand at USD 3.2 billion, down from USD 11.8 billion in 2024, with notable declines in the EV sector. These developments highlight ongoing market uncertainties amid geopolitical and macroeconomic challenges.
Dr. Andreas Nienhaus, Partner, Automotive and Mobility at Oliver Wyman says: “As the mobility startup landscape evolves, stakeholders can navigate new challenges while seizing emerging opportunities. Our report emphasizes the importance of strategic adjustments to effectively respond to current market dynamics.”
About the Study
Since 2017, Oliver Wyman’s Mobility Investment Radar (formerly the Mobility Startup Radar) has annually analyzed a database of 20,000 companies to identify the most attractive technologies and business models for private capital in the mobility sector. Covering areas such as electric vehicles, autonomous driving, ride-hailing, battery technology, and connected services, the Radar tracks investment flows across the Americas, Asia, and Europe to pinpoint emerging trends and monitor how startups evolve into scalable, commercial enterprises.
About Oliver Wyman
Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of over $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, follow us on LinkedIn and X.